Ogilvy Public Relations Worldwide Forms Strategic Alliance with Breakthrough PR in Mongolia

Partnership to cultivate and capture high growth opportunities in rapidly growing market

[July 8, 2011, Hong Kong & Ulaanbaatar] Ogilvy Public Relations Worldwide (“Ogilvy PR”) today announced the signing of an exclusive strategic alliance with Breakthrough PR, one of the first public relations firms in Mongolia. The alliance has been formed to leverage Breakthrough PR’s local Mongolian expertise and Ogilvy PR’s extensive global network to explore communications-related opportunities in the rapidly growing Mongolian market.

In February 2011, Citigroup analysts added Mongolia to their list of Global Growth Generators. Global Growth Generators are countries “that stand out in terms of their potential growth” from 2010 to 2050. According to the Mongolian Stock Exchange, in 2010, 336 companies listed on the exchange with a total market capitalization of approximately US$1 billion, compared to approximately US$430 million in 2009. Behind rapidly developing mining, energy, infrastructure, banking and financial services sectors, the World Bank and IMF estimate that once large mines begin full-scale production in Mongolia, the sector could propel growth at rates of more than 25% in the next three years.

“Mongolia is the new frontier for businesses looking for opportunities for growth,” said Scott Kronick, North Asia President for Ogilvy PR. “We have many clients needing communications support in Mongolia and after evaluating the market, Breakthrough PR was the one firm we met that was closest to our culture and values,” Kronick added.

The strategic alliance is an exclusive arrangement whereby Ogilvy PR will work with Breakthrough PR on public relations and public affairs for multinational and domestic companies, enterprises or institutions operating in Mongolia. Breakthrough PR will also have access to Ogilvy & Mather Group’s broader global network to support Mongolian firms or public entities with an interest in broadening their reach beyond the country, in the areas of advertising, one-to-one marketing, digital marketing, sales promotion, media services and nation branding as well as other discipline-specific areas.

Breakthrough PR Founder & Director Betina Moreira Infante commented, “We see increased demand for both domestic- and outbound-related communications services in Mongolia. This partnership gives us a larger platform of professionals, techniques and expertise to support firms that are contributing to growth, jobs and prosperity in Mongolia. We’re looking forward to deepening our relationship with Ogilvy PR and cultivating the abundant new opportunities that lay ahead.”

Founded in Ulaanbaatar, Mongolia in early 2008, Breakthrough PR specializes in corporate public relations and development communications, which integrates communications and outreach with development goals. Breakthrough PR has worked with leading industry clients providing a full range of PR-related services, such as corporate communications, media relations and training, stakeholder engagement, event management, social media and marketing communications.

The strategic alliance is effective immediately.

For more information, please contact:

Sarah Guldin
Corporate Communications
sarah.guldin(at)ogilvy.com
+86-10-8520-6552
www.twitter.com/ogilvychina
Sina weibo: http://t.sina.com.cn/ogilvy

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. Celebrating its 30th anniversary in business, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360-degree digital influence, corporate, and technology practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site at www.ogilvypr.com or follow us on Twitter at @ogilvypr.

About Breakthrough PR
Breakthrough PR specialises in corporate public relations and development communications. Our mission is to establish and manage a constructive relationship between our clients, and the people on which their success depends by contributing skilled strategic planning, creative communications solutions, and excellent media relations and training. The Breakthrough team has worked with private and public sector clients in key growth sectors, such as mining, energy, infrastructure and banking. We provide a variety of public relations services ranging from community and stakeholder engagement, training, media relations, event management and branding, to nationwide quantitative and qualitative research, developing campaign/communications strategy development, and effective message development.

For more information, please contact: enkhbat(at)breakthroughpr.mn.

Introduction

Breakthrough PR specializes in corporate public relations and development communications. Our mission is to establish, manage and build a constructive relationship between our clients, and the people on whom their success depends. We provide skilled strategic planning, creative communications solutions and, excellent media relations and training. Breakthrough PR customizes public relations to distinguish, position, brand and build a positive image for our clients. We provide creative PR and marketing communications that tie advertising with positive publicity, brand recognition, and reputation management to create a unique image associated with, for instance, responsibility, quality, credibility, integrity and innovation.

Its founder has over 20 years of international development and public relations experience in Asia, North and South America, and Eastern Europe. Breakthrough PR packages this expertise to advance business and development in Mongolia, and other emerging markets. The company possesses a strong mix of international management and communications experience, and local knowledge derived from highly-qualified Mongolian professionals.

Our services encompass:

Corporate Public Relations

Breakthrough PR offers the expertise that high-growth companies need to develop and maintain a lasting and positive image that advances company goals. Breakthrough PR helps clients manage communication with stakeholders, customers and employees by using research to inform strategic thinking and PR. We work with clients to develop PR and communications strategies that generate positive publicity, manage issues, avoid crises and strengthen client’s market position, image and reputation at the local, national and international levels. We facilitate the introduction of innovative products and concepts by tailoring communications to address the interests of stakeholders, including customers, local communities, the public, and government. Breakthrough PR enhances marketing and advertising with PR that distinguish the company, not just the product. We work with in-house marketing teams to enhance strategy and creative design. We work with corporate foundations to build and execute strategies that enhance your corporate image, to communicate your message in a manner that resonates, and to align your goals with the interests of your target audiences. We offer the services that innovative companies need to carve a unique market position.

Development Communications

Breakthrough PR offers development agencies, bilateral and multi-lateral institutions, and corporate foundations the specialized expertise needed to successfully integrate communications with development goals at every phase of program implementation. We work with clients to craft strategic communications plans and tactics that advance project goals, change behavior, and promote social and economic reforms that have an impact. Breakthrough PR works with clients to gauge knowledge, attitudes and behavior on development issues, and uses this research to formulate strategies that increase awareness, and ultimately change attitudes and behavior.