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Communications Strategy Development
- Identify measurable goals, and develop strategies that reinforce client objectives.
Message Development, Delivery and Discipline
- Develop clear, concise and memorable messages (a statement that aligns client interests with those of the audience), and work with clients to package and deliver consistent messages to stakeholders and other public audiences.
Market Research & Analysis
- Design and conduct public opinion research, using focus groups and other research tools to inform and evaluate strategies and campaigns.
Media Relations & Publicity
- Develop professional relationships with media to generate positive publicity and position the client as a credible source of information.
Media Training
- Prepare executives and other spokespeople for interviews and media appearances to ensure message delivery and reduce the possibility of being misquoted.
Community Relations
- Work with corporations, corporate foundations, donors and other organizations to develop two-way communications with members of a community to advance mutual objectives.
Issue Management and Crisis Communications
- Identify potential issues and crises, and implement plans to address issues if they arise.
Marketing and Awareness Campaigns
- Design, develop and manage multi-media campaigns that support PR goals and promote client products, services, program and policy.
Behavior Change
- Develop a series of communication activities, including awareness campaigns and public affairs activities that result in long-term behavior change.
Event Management
- Produce and manage unique events that enhance PR and campaign activity.
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